“Web Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” Charles Eames

One of the most important things for a brand, particularly of a business still starting out and looking to build presence and awareness, is good web design. Web design can be the one thing that pushes you above or pulls you below your competition. Design matters, because it can reflect how you and your brand do business, and ultimately how your clients and potential customers see and feel about you.

This is particularly important when it comes to websites, which are essentially the new storefronts and first contact points for an increasing number of businesses and brands. Make a bad impression, you lose a potential conversion. Make a good one, you gain a customer. Make a great impression, and you can potentially gain and keep a customer for life.

Ultimately, it all starts with design and how you present your text and visual content and the experience your users get. So, let’s talk about what you need to know about good web design!

What makes a design good…

If you ask designers to define what good web design is,  they’ll more than likely all give you a variety of different answers.  There is a lot of thought that goes into design & each designer is different.  However, when you look closely at some of the most well-designed products, services, and materials, you’ll begin to see similarities and parallels between quite a lot of them, and the reason for this is that the most well-designed things are based on web design principles that result in useful, beautiful products that ultimately give consumers a deep level of satisfaction and enjoyment when used.

And that is the crux.  You want potential consumers to arrive at your site and enjoy spending time there.  You want to provide them with content relevant to their interests & you want to clearly convey what your business is about and how it will help them.  So whether it’s beautiful imagery, video, easy to navigate content or information that is of interest to them…good design will incorporate all this and is the glue that keeps your clients coming back and leads to conversions.

Good Web Design makes your service or product easy to understand…

A well-designed site will make clear, the minute someone lands on your home page, what your product is about and what it’s purpose is.

Good Design reflects the usefulness of your product…

Your site should reflect what value they hold for the reader.  How it is useful in solving their need.

A list of products or services with no description of why it’s useful to your customer is never going to convert.

Your home page and its importance…

Your homepage is the first place a potential customer lands and it is basically the face of your business.  It is therefore imperative that it grabs the attention of the person visiting and keeps them there.  Without a well-designed home page, you will not keep customers interested long enough to navigate through your other pages to learn more about your offering.

 Aesthetics…

You need to ensure that your site is designed to make reading content enjoyable.   Nobody wants to stay on a website that is too busy, filled with unnecessary visual clutter & ads that detract from the main purpose of the site. 

Also, your navigation must be clear and user-friendly.   When you look at your website…does your choice of logo, typography styling reflect the professionalism you want your brand to project?  

Investing in a Web Designer…

If you are able to design your own website…best keep these points in mind.  They will help you to keep your potential customers reading and will help convert them to sales.   However, it is often a good option to invest in the services of a web designer to create something for your brand that looks professional and incorporates all of these features.  Web Designers are more than just someone who puts attractive images together and builds navigations…a good web designer understands the aforementioned points and has a grasp of how marketing a product and brand work.

There is great value in investing in your business’s website.  I hope that you enjoyed this article.  Let me know if you found this information valuable. 

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