Blog
Marketing is definitely not Selling.
Many people are confused by the difference between sales and marketing, I know this because it is a subject I come across often when dealing with my own clients. Marketing people deal with markets that contain many potential customers and they talk to them as a...
Hashtag Do’s & Don’ts
Hashtags can be very valuable if used the right way, so I thought I'd give you a quick breakdown of what the purpose of a hashtag really is and how to use them to your advantage. If you are wondering why I chose to write about a subject most people should know...
Goodbye Soap Box, Hello Content Creation
Shouting at your audience on social media just doesn't work. Don’t force your products on your followers. Most people hate being sold to. Car salesmen are to blame here. Maybe only the sleazy ones, who wear plaid brown suits and smile with a toothpick, trying to...
HOW TO OUTSMART THE 2019 INSTAGRAM ALGORITHM
Instagram has a nack for changing the organic engagment game up every so often, and leaving us all wondering what we are doing wrong. Well they have done it again. January 2019 brought about another algarithm change to rock our instagram worlds. Building your brand...
FACEBOOK & INSTAGRAM CRASH 2019
Facebook and Instagram crashing last night was a frightening experience for a lot of people. Brands & individuals (influencers) work hard to build their presence & audiences on social media. I know I do. It's one of the best tools we have as a growing brand,...
JOB SEEKERS SHOULD HAVE A PERSONAL WEBSITE
It is no secret that South Africa struggles with a high unemployment rate. January 2019 stats show it at 27.1% which means the job seeker pool is vast and you need to stand out if you want agencies and employers to consider you for a position. I did some digging on...
THE IMPORTANCE OF GOOD WEB DESIGN & WHY IT MATTERS
"Web Design is a plan for arranging elements in such a way as best to accomplish a particular purpose." Charles Eames One of the most important things for a brand, particularly of a business still starting out and looking to build presence and awareness, is good web...