Marketing is definitely not Selling.

Marketing is definitely not Selling.

Many people are confused by the difference between sales and marketing, I know this because it is a subject I come across often when dealing with my own clients.   Marketing people deal with markets that contain many potential customers and they talk to them as a...
Goodbye Soap Box, Hello Content Creation

Goodbye Soap Box, Hello Content Creation

Shouting at your audience on social media just doesn’t work.  Don’t force your products on your followers. Most people hate being sold to. Car salesmen are to blame here.  Maybe only the sleazy ones, who wear plaid brown suits and smile with a toothpick, trying...
HOW TO OUTSMART THE 2019 INSTAGRAM ALGORITHM

HOW TO OUTSMART THE 2019 INSTAGRAM ALGORITHM

Instagram has a nack for changing the organic engagment game up every so often, and leaving us all wondering what we are doing wrong.  Well they have done it again.  January 2019 brought about another algarithm change to rock our instagram worlds. Building your brand...